AI in Marketing: The 20 Best AI Marketing Tools & Strategies (2025)

Synthesia recently published a comprehensive guide detailing twenty third-party AI applications and strategic workflows tailored for modern marketing teams. This release signals a shift from viewing AI video generation as a standalone novelty to treating it as a core component of an automated production pipeline. For creators and video editors, this resource provides a blueprint for connecting disparate tools to handle high-volume asset creation without increasing manual labor.

What's new

The guide focuses on the interoperability between Synthesia and other specialized AI platforms. It categorizes tools into functional groups including research, content creation, and distribution, highlighting how these systems can pass data to one another to streamline the creative process. Rather than just listing software, the update outlines specific strategies for using AI to localize content across dozens of languages and formats simultaneously.

Key areas covered include the integration of Large Language Models (LLMs) for scriptwriting, automated image generation for storyboarding, and data-driven platforms that optimize video performance. The guide also explores how to maintain brand consistency across these automated channels (see the provider's announcement).

How it fits your workflow

For filmmakers and video editors working in a corporate or commercial capacity, these workflows offer a way to manage the demand for personalized content. Instead of manually editing twenty versions of a product demo, an editor can use Synthesia to generate the visual and auditory components of the video based on structured data from a CRM or marketing automation tool. This approach effectively replaces the traditional, linear post-production process with a modular system where templates and AI avatars do the heavy lifting.

This framework positions AI video generation as a partner to tools like Jasper for copy or Canva for layout design. For VFX artists and motion designers, this means moving away from repetitive versioning tasks and focusing on the high-level creative direction and template design. The workflows described are particularly useful for educational content, internal communications, and localized social media ads where speed and volume are prioritized over high-concept cinematography.

By adopting these strategies, small teams can mimic the output of a full-scale agency. The focus is on reducing the friction between the initial idea and the final rendered file, allowing creators to spend more time on strategy and less on the technical hurdles of rendering and exporting multiple iterations.

What it costs / how to try it

The guide is available as a free resource on the Synthesia blog. While the strategies are free to read, the individual tools mentioned—including Synthesia’s own video generation platform—require their own respective subscriptions or trial accounts. Details on current plans and features can be found on the Synthesia website.