Flux vs Ideogram vs InVideo AI vs Leonardo.ai
A side-by-side look at Flux, Ideogram, InVideo AI and Leonardo.ai for filmmakers: what each one can do, what it costs, and where they actually differ.
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Image model family for accurate text and photoreal stills, plus FLUX 3 video with native audio
- Price
- Pay per image on the API, from $0.014 (FLUX.2 klein 4B). Open weights are free for non-commercial use; commercial open-weights licences are quoted by sales.
- Learning
- Moderate
- Best for
- Key art and concept frames where legible text in the image matters
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Text-accurate AI images for title cards, posters, key art and on-screen type
- Price
- Free plan; API pay-per-image from $0.03 (4.0 Turbo)
- Learning
- Easy
- Best for
- Title cards and text plates that must be spelled exactly, composited over footage in Premiere or DaVinci Resolve
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AI assistant editor on a real multitrack timeline, with a free manual editor
- Price
- Free plan; paid plans per seat from €20/mo (€10/mo billed annually)
- Learning
- Moderate
- Best for
- Short social, ad and explainer videos built from generated clips, stock and talking-head footage
-
Image and video generation with a canvas, Motion animation and third-party video models
- Price
- See the vendor's pricing page
- Learning
- Easy
- Best for
- Concept art and key-art stills that later become motion tests
The short version
Where they differ
- InVideo AI is the only one without public API.
All 4 offer: text to image, image editing.
Feature by feature
Flux vs Ideogram vs InVideo AI vs Leonardo.ai: capabilities
| Flux | Ideogram | InVideo AI | Leonardo.ai | |
|---|---|---|---|---|
| Price | Pay per image on the API, from $0.014 (FLUX.2 klein 4B). Open weights are free for non-commercial use; commercial open-weights licences are quoted by sales. | Free plan; API pay-per-image from $0.03 (4.0 Turbo) | Free plan; paid plans per seat from €20/mo (€10/mo billed annually) | See the vendor's pricing page |
| Infinite canvas | No | Partial | No | Yes |
| Node / flow builder | No | Not confirmed | No | Partial |
| AI agent | No | Not confirmed | Yes | Not confirmed |
| Chat assistant | No | Not confirmed | Yes | Not confirmed |
| Team collaboration | Not confirmed | Yes | Yes | Partial |
| Text to image | Yes | Yes | Yes | Yes |
| Image editing | Yes | Yes | Yes | Yes |
| Text to video | Yes | Partial | Yes | Yes |
| Image to video | Yes | Partial | Yes | Yes |
| Video to video | Partial | Not confirmed | Not confirmed | Not confirmed |
| Native audio in video | Yes | No | Not confirmed | Partial |
| Lip-sync | Yes | No | Yes | Not confirmed |
| Voice / TTS | Partial | No | Yes | Not confirmed |
| Music & SFX | Partial | No | Yes | Not confirmed |
| Upscaling | Yes | Yes | Yes | Partial |
| Character consistency | Partial | Not confirmed | Yes | Partial |
| Camera control | Partial | Not confirmed | Partial | Partial |
| Custom training | Yes | Not confirmed | Not confirmed | Yes |
| Third-party models | No | Partial | Yes | Yes |
| Public API | Yes | Yes | No | Yes |
| MCP server | Yes | Not confirmed | Yes | Not confirmed |
| Mobile app | Not confirmed | Not confirmed | Yes | Yes |
| Desktop / local | Yes | Partial | No | No |
| Open source | Partial | Partial | No | No |
| Free tier | Partial | Yes | Yes | Yes |
| Commercial use | Partial | Partial | Not confirmed | Yes |
Each column comes from that tool's own researched page. "Not confirmed" means the vendor doesn't say.
Plans
Pricing compared
Flux
| Open weights, non-commercial | Freeone-time download |
|---|---|
| API pay-as-you-go | From $0.014 per imagepay-per-image |
| Builder (open-weights licence) | Contact saleslicence |
| Platform (open-weights licence) | Contact saleslicence |
| Professional (open-weights licence) | Contact saleslicence |
| Enterprise | Contact salescustom |
Ideogram
| Free | $0monthly |
|---|
InVideo AI
| Free | €0weekly quota |
|---|---|
| Starter | €20monthly (€10/mo billed annually) |
| Plus | €60monthly (€30/mo billed annually) |
| Max | €150monthly (€75/mo billed annually) |
Leonardo.ai
| Free | $0monthly |
|---|---|
| API | Pay as you gousage |
The verdict
Which one should you pick?
Flux
Pick it for
- Key art and concept frames where legible text in the image matters
- Environment plates and set-design variations at 2K or 4K, priced per megapixel
- Studios that want open weights and custom LoRAs running locally in ComfyUI
Stands out
- Open weights: FLUX.2 [dev] and the klein models can be downloaded, self-hosted and fine-tuned, with LoRA rights on the licensed tiers. Midjourney is closed.
- Pay per image with no subscription: FLUX.2 [klein] 4B from $0.014 per image, FLUX.2 [pro] from $0.03. Midjourney and Adobe Firefly sell monthly plans.
Watch out
- Video is new. FLUX 3 Video availability and FLUX 3 Image early access have been described differently across sources, and video pricing is not published
- Open-weights models are non-commercial by default, and commercial use needs a licence quoted by sales
Ideogram
Pick it for
- Title cards and text plates that must be spelled exactly, composited over footage in Premiere or DaVinci Resolve
- Movie poster and key-art concepts with a title treatment
- Festival, screening and social thumbnails with readable copy
Stands out
- Typography is the product: text inside the image is the main claim, and 4.0 coverage stresses small type, multilingual copy and signage over general aesthetics.
- Cheapest hosted route to exact-text stills: 4.0 API at $0.03 to $0.10 per image, and a free tier for testing.
Watch out
- Video is only offered through partner models in the API; there is no native Ideogram video model
- Credit costs and plan allowances changed several times in 2026, so budgets drift
InVideo AI
Pick it for
- Short social, ad and explainer videos built from generated clips, stock and talking-head footage
- Cutting talking-head, podcast and multicam recordings: silences, filler, angle switching and chapters
- Editors who want an AI first pass and then finish in Premiere Pro, Final Cut Pro or DaVinci Resolve
Stands out
- The AI works on a real multitrack timeline, and every edit it makes can be adjusted by hand afterwards.
- Exports an editable project to Premiere Pro, Final Cut Pro or DaVinci Resolve with cuts and layers intact, so the AI cut can move into a finishing workflow.
Watch out
- Credits are per seat and do not roll over to the next month
- Seedance 2.0 at 4K and Seedance 2.5 are only on Plus and Max; Starter gets Seedance 2.0 Fast and Mini
Leonardo.ai
Pick it for
- Concept art and key-art stills that later become motion tests
- Animatic and previz stills turned into 5-second motion clips
- Custom-trained visual styles for a short film or music video look
Stands out
- Canvas-first editing (AI Canvas for inpainting and outpainting, plus a realtime mode) in the same tool as image and video generation
- Several model families under one account, including Leonardo's own Lucid and Motion 2.0 alongside third-party video models such as Kling 3.0 and Veo 3.1
Watch out
- Video is short (about 5 seconds on Motion 2.0) and not built for sequences or dialogue scenes
- Hosted third-party models are removed on short notice, so a workflow that depends on one can break mid-project
Each column comes from that tool's own researched page, checked against vendor pricing and changelog pages (oldest check: ). Sources are listed on each tool's page.
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