CapCut vs Ideogram vs InVideo AI vs Recraft
A side-by-side look at CapCut, Ideogram, InVideo AI and Recraft for filmmakers: what each one can do, what it costs, and where they actually differ.
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AI-first editor: Seedance 2.5 clips, Edit Pilot assistant and canvas, free plan to start
- Price
- Free plan; Pro from EUR 23.99/mo; Ultra EUR 68/mo; Teams EUR 14.99/seat/mo
- Learning
- Easy
- Best for
- Social cuts and vertical reframes for TikTok, Reels and Shorts from one edit
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Text-accurate AI images for title cards, posters, key art and on-screen type
- Price
- Free plan; API pay-per-image from $0.03 (4.0 Turbo)
- Learning
- Easy
- Best for
- Title cards and text plates that must be spelled exactly, composited over footage in Premiere or DaVinci Resolve
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AI assistant editor on a real multitrack timeline, with a free manual editor
- Price
- Free plan; paid plans per seat from €20/mo (€10/mo billed annually)
- Learning
- Moderate
- Best for
- Short social, ad and explainer videos built from generated clips, stock and talking-head footage
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Image and native SVG generation for logos, icons, and brand assets, plus video models in Studio
- Price
- Free (limited credits); Basic $12/mo; Pro $20/mo; Teams $22/seat/mo (monthly billing, annual saves about 20%)
- Learning
- Moderate
- Best for
- Title cards, logos and lower-third graphics that must scale without quality loss
Feature by feature
CapCut vs Ideogram vs InVideo AI vs Recraft: capabilities
| CapCut | Ideogram | InVideo AI | Recraft | |
|---|---|---|---|---|
| Price | Free plan; Pro from EUR 23.99/mo; Ultra EUR 68/mo; Teams EUR 14.99/seat/mo | Free plan; API pay-per-image from $0.03 (4.0 Turbo) | Free plan; paid plans per seat from €20/mo (€10/mo billed annually) | Free (limited credits); Basic $12/mo; Pro $20/mo; Teams $22/seat/mo (monthly billing, annual saves about 20%) |
| Infinite canvas | Yes | Partial | No | Yes |
| Node / flow builder | Partial | Not confirmed | No | Not confirmed |
| AI agent | Yes | Not confirmed | Yes | Yes |
| Chat assistant | Yes | Not confirmed | Yes | Yes |
| Team collaboration | Partial | Yes | Yes | Yes |
| Text to image | Yes | Yes | Yes | Yes |
| Image editing | Yes | Yes | Yes | Yes |
| Text to video | Yes | Partial | Yes | Yes |
| Image to video | Yes | Partial | Yes | Not confirmed |
| Video to video | Partial | Not confirmed | Not confirmed | Not confirmed |
| Native audio in video | Yes | No | Not confirmed | Not confirmed |
| Lip-sync | Not confirmed | No | Yes | Not confirmed |
| Voice / TTS | Yes | No | Yes | No |
| Music & SFX | Yes | No | Yes | No |
| Upscaling | Yes | Yes | Yes | Yes |
| Character consistency | Yes | Not confirmed | Yes | Partial |
| Camera control | Partial | Not confirmed | Partial | Not confirmed |
| Custom training | Not confirmed | Not confirmed | Not confirmed | Partial |
| Third-party models | Yes | Partial | Yes | Yes |
| Public API | No | Yes | No | Yes |
| MCP server | No | Not confirmed | Yes | Yes |
| Mobile app | Yes | Not confirmed | Yes | Not confirmed |
| Desktop / local | Yes | Partial | No | No |
| Open source | No | Partial | No | No |
| Free tier | Yes | Yes | Yes | Yes |
| Commercial use | Not confirmed | Partial | Not confirmed | Yes |
Each column comes from that tool's own researched page. "Not confirmed" means the vendor doesn't say.
Plans
Pricing compared
CapCut
| Free | FreeNo charge |
|---|---|
| Pro | EUR 23.99/month |
| Ultra | EUR 68/month |
| Teams | EUR 14.99/seat/monthmonthly per seat, auto-renews, default 2 seats |
Ideogram
| Free | $0monthly |
|---|
InVideo AI
| Free | €0weekly quota |
|---|---|
| Starter | €20monthly (€10/mo billed annually) |
| Plus | €60monthly (€30/mo billed annually) |
| Max | €150monthly (€75/mo billed annually) |
Recraft
| Free | $0monthly |
|---|---|
| Basic | $12 ($10/mo billed yearly)monthly |
| Pro | $20 ($16/mo billed yearly)monthly |
| Teams | $22 per seat ($18/mo billed yearly)per seat per month |
The verdict
Which one should you pick?
CapCut
Pick it for
- Social cuts and vertical reframes for TikTok, Reels and Shorts from one edit
- Rough cuts and temp VO passes for explainers before moving to a finishing NLE
- AI short-form series that need consistent characters across clips (Director Mode)
Stands out
- Generation and editing in one app: Seedance 2.5 clips, Edit Pilot and the multi-track timeline share the same project, which Premiere and Resolve do not do without a separate AI tool.
- Cheapest paid entry among the NLEs: Pro is EUR 23.99 per month, against $22.99 per month for Premiere alone and $295 one-time for DaVinci Resolve Studio.
Watch out
- Basic colour grading with no professional LUT workflow or OFX plugins
- Audio mixing is light compared with Fairlight or Premiere's audio tools
Ideogram
Pick it for
- Title cards and text plates that must be spelled exactly, composited over footage in Premiere or DaVinci Resolve
- Movie poster and key-art concepts with a title treatment
- Festival, screening and social thumbnails with readable copy
Stands out
- Typography is the product: text inside the image is the main claim, and 4.0 coverage stresses small type, multilingual copy and signage over general aesthetics.
- Cheapest hosted route to exact-text stills: 4.0 API at $0.03 to $0.10 per image, and a free tier for testing.
Watch out
- Video is only offered through partner models in the API; there is no native Ideogram video model
- Credit costs and plan allowances changed several times in 2026, so budgets drift
InVideo AI
Pick it for
- Short social, ad and explainer videos built from generated clips, stock and talking-head footage
- Cutting talking-head, podcast and multicam recordings: silences, filler, angle switching and chapters
- Editors who want an AI first pass and then finish in Premiere Pro, Final Cut Pro or DaVinci Resolve
Stands out
- The AI works on a real multitrack timeline, and every edit it makes can be adjusted by hand afterwards.
- Exports an editable project to Premiere Pro, Final Cut Pro or DaVinci Resolve with cuts and layers intact, so the AI cut can move into a finishing workflow.
Watch out
- Credits are per seat and do not roll over to the next month
- Seedance 2.0 at 4K and Seedance 2.5 are only on Plus and Max; Starter gets Seedance 2.0 Fast and Mini
Recraft
Pick it for
- Title cards, logos and lower-third graphics that must scale without quality loss
- Production-design concept boards and set-dressing mockups for a film or series
- Icon and graphic systems for a festival, studio or film brand
Stands out
- Native SVG output from the same prompt box as raster images; most image generators only output PNG or JPEG
- Vector Editor in Studio lets you adjust AI-made SVG paths and colors without a round trip to Illustrator or Figma
Watch out
- Free tier is for personal use only; outputs are public and not licensed for commercial use
- Video is third-party models inside Studio, not Recraft's own model, and is not available through the API
Each column comes from that tool's own researched page, checked against vendor pricing and changelog pages (oldest check: ). Sources are listed on each tool's page.
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