Canva vs CapCut vs Figma vs InVideo AI
A side-by-side look at Canva, CapCut, Figma and InVideo AI for filmmakers: what each one can do, what it costs, and where they actually differ.
-
Design platform with AI 2.0 agent, Veo 3 video clips, and free Affinity for layouts and graphics
- Price
- Free plan; see the vendor's pricing page for paid plans
- Learning
- Easy
- Best for
- Title cards, lower thirds and thumbnails for YouTube or festival submissions
-
AI-first editor: Seedance 2.5 clips, Edit Pilot assistant and canvas, free plan to start
- Price
- Free plan; Pro from EUR 23.99/mo; Ultra EUR 68/mo; Teams EUR 14.99/seat/mo
- Learning
- Easy
- Best for
- Social cuts and vertical reframes for TikTok, Reels and Shorts from one edit
-
Collaborative design canvas for UI, prototypes, motion and design systems, now with a built-in agent
- Price
- Free Starter. Professional Full seat $16/editor/mo; Dev seat $12/mo; Collab seat $3/mo (annual pricing)
- Learning
- Moderate
- Best for
- Designing title cards, lower thirds, end screens and thumbnails for a video channel or agency
-
AI assistant editor on a real multitrack timeline, with a free manual editor
- Price
- Free plan; paid plans per seat from €20/mo (€10/mo billed annually)
- Learning
- Moderate
- Best for
- Short social, ad and explainer videos built from generated clips, stock and talking-head footage
The short version
Where they differ
- Figma is the only one without text to video.
- Figma is the only one without image to video.
- CapCut is the only one without MCP server.
All 4 offer: AI agent, chat assistant, free tier.
Feature by feature
Canva vs CapCut vs Figma vs InVideo AI: capabilities
| Canva | CapCut | Figma | InVideo AI | |
|---|---|---|---|---|
| Price | Free plan; see the vendor's pricing page for paid plans | Free plan; Pro from EUR 23.99/mo; Ultra EUR 68/mo; Teams EUR 14.99/seat/mo | Free Starter. Professional Full seat $16/editor/mo; Dev seat $12/mo; Collab seat $3/mo (annual pricing) | Free plan; paid plans per seat from €20/mo (€10/mo billed annually) |
| Infinite canvas | Partial | Yes | Yes | No |
| Node / flow builder | No | Partial | Yes | No |
| AI agent | Yes | Yes | Yes | Yes |
| Chat assistant | Yes | Yes | Yes | Yes |
| Team collaboration | Yes | Partial | Yes | Yes |
| Text to image | Yes | Yes | Partial | Yes |
| Image editing | Yes | Yes | Partial | Yes |
| Text to video | Yes | Yes | No | Yes |
| Image to video | Yes | Yes | No | Yes |
| Video to video | No | Partial | No | Not confirmed |
| Native audio in video | Yes | Yes | No | Not confirmed |
| Lip-sync | Not confirmed | Not confirmed | No | Yes |
| Voice / TTS | Not confirmed | Yes | No | Yes |
| Music & SFX | Not confirmed | Yes | No | Yes |
| Upscaling | Not confirmed | Yes | Not confirmed | Yes |
| Character consistency | Not confirmed | Yes | No | Yes |
| Camera control | Not confirmed | Partial | No | Partial |
| Third-party models | Partial | Yes | Not confirmed | Yes |
| Public API | Yes | No | Yes | No |
| MCP server | Yes | No | Yes | Yes |
| Mobile app | Yes | Yes | Partial | Yes |
| Desktop / local | Partial | Yes | Partial | No |
| Free tier | Yes | Yes | Yes | Yes |
| Commercial use | Partial | Not confirmed | Yes | Not confirmed |
Each column comes from that tool's own researched page. "Not confirmed" means the vendor doesn't say.
Plans
Pricing compared
Canva
| Free | $0free |
|---|---|
| Enterprise | Contact salescustom |
CapCut
| Free | FreeNo charge |
|---|---|
| Pro | EUR 23.99/month |
| Ultra | EUR 68/month |
| Teams | EUR 14.99/seat/monthmonthly per seat, auto-renews, default 2 seats |
Figma
| Starter | Freefree |
|---|---|
| Professional | $16 per Full seat ($20 monthly per Banani; check toggle)monthly or annual |
| Organization | $55 per Full seatannual |
| Enterprise | $90 per Full seat (sales-led)annual |
InVideo AI
| Free | €0weekly quota |
|---|---|
| Starter | €20monthly (€10/mo billed annually) |
| Plus | €60monthly (€30/mo billed annually) |
| Max | €150monthly (€75/mo billed annually) |
The verdict
Which one should you pick?
Canva
Pick it for
- Title cards, lower thirds and thumbnails for YouTube or festival submissions
- Pitch decks, one-sheets and pitch posters for film projects
- Social cutdowns with captions and branded frames from a single brief
Stands out
- Fastest route from brief to finished branded graphic: templates, brand kit and AI 2.0 are one workflow, so non-designers on a team can produce on-brand assets without an editor.
- Veo 3 clips with synced audio inside a design editor. The clip lands in a timeline you can caption and music-bed immediately, which a standalone generator does not give you.
Watch out
- Veo-generated clips are capped at 8 seconds with no camera control or character persistence
- AI 2.0 is a research preview and paid-plan AI allowances have changed several times in 2026
CapCut
Pick it for
- Social cuts and vertical reframes for TikTok, Reels and Shorts from one edit
- Rough cuts and temp VO passes for explainers before moving to a finishing NLE
- AI short-form series that need consistent characters across clips (Director Mode)
Stands out
- Generation and editing in one app: Seedance 2.5 clips, Edit Pilot and the multi-track timeline share the same project, which Premiere and Resolve do not do without a separate AI tool.
- Cheapest paid entry among the NLEs: Pro is EUR 23.99 per month, against $22.99 per month for Premiere alone and $295 one-time for DaVinci Resolve Studio.
Watch out
- Basic colour grading with no professional LUT workflow or OFX plugins
- Audio mixing is light compared with Fairlight or Premiere's audio tools
Figma
Pick it for
- Designing title cards, lower thirds, end screens and thumbnails for a video channel or agency
- Storyboard frames and pitch decks shared with clients for review and comments
- Brand kits and template systems that a production team reuses across projects
Stands out
- Multiplayer canvas is the default: several editors, plus commenters and viewers on paid plans without a paid seat, work in one file live.
- Largest design-to-code bridge in the category: Dev Mode inspect, REST and Plugin APIs, and an official MCP server that AI coding agents can read from and, in beta, write to.
Watch out
- Credit allowances differ sharply by seat type; Dev and Collab seats get only 500 credits a month
- Large files can be slow, and the product needs an internet connection for full use
InVideo AI
Pick it for
- Short social, ad and explainer videos built from generated clips, stock and talking-head footage
- Cutting talking-head, podcast and multicam recordings: silences, filler, angle switching and chapters
- Editors who want an AI first pass and then finish in Premiere Pro, Final Cut Pro or DaVinci Resolve
Stands out
- The AI works on a real multitrack timeline, and every edit it makes can be adjusted by hand afterwards.
- Exports an editable project to Premiere Pro, Final Cut Pro or DaVinci Resolve with cuts and layers intact, so the AI cut can move into a finishing workflow.
Watch out
- Credits are per seat and do not roll over to the next month
- Seedance 2.0 at 4K and Seedance 2.5 are only on Plus and Max; Starter gets Seedance 2.0 Fast and Mini
Each column comes from that tool's own researched page, checked against vendor pricing and changelog pages (oldest check: ). Sources are listed on each tool's page.
Build a different comparison →