Character Consistency

Ideogram has released a character consistency feature designed to solve the problem of identity drift in AI image generation. Creators can now upload a reference image or use a previously generated character to maintain the same facial features, body type, and personality across different scenes. This update targets the specific needs of visual storytellers who require a stable protagonist for sequential art, storyboarding, and pre-visualization.

What's new

The update introduces a "Character Reference" tool within the Ideogram interface. Users can select an image to serve as the visual anchor, and the model will prioritize the character's physical traits in subsequent prompts. This allows for the same character to be placed in different lighting conditions, wearing different clothing, or performing various actions without losing their recognizable identity.

Key capabilities include:

• Identity preservation across diverse environments and camera angles.
• The ability to combine character consistency with existing style reference tools.
• A simplified workflow for generating multiple frames of the same subject for narrative consistency (see the provider's announcement).

How it fits your workflow

For filmmakers and concept artists, this feature bridges the gap between static image generation and narrative production. Traditionally, maintaining a character's look in AI required complex "seed" management or training custom LoRA models, which are time-consuming and often technically demanding. Ideogram simplifies this by making character stability a native setting.

Storyboarding artists can use this to generate a full sequence of a script, ensuring the lead actor looks the same from the opening wide shot to the final close-up. This reduces the need for manual touch-ups in Photoshop or repetitive prompting to fix facial features. While tools like Midjourney have introduced similar character reference parameters, Ideogram’s implementation focuses on ease of use within its web-based editor, making it a viable alternative for creators who need quick iterations without a steep learning curve.

Animators and VFX artists can also use these consistent generations as a base for 3D modeling or as high-fidelity references for costume design. By generating a character in a T-pose and then in various action shots, designers can establish a visual bible for a project much faster than drawing each iteration by hand.

What it costs / how to try it

Character consistency is available to users on Ideogram's paid subscription tiers. You can access the feature by navigating to the image upload section and selecting the character reference icon before generating your next prompt on the Ideogram website.