Blackmagic Design Adjusts Hardware Pricing Due to Global Component Costs

Blackmagic Design recently announced a pricing update affecting several hardware products, primarily driven by the increasing costs of flash storage and DRAM. While the company typically maintains stable pricing, these global supply chain shifts have necessitated a modest increase for specific models that rely heavily on high-speed memory components. To provide a more budget-conscious entry point, they are also launching new versions of the ATEM Television Studio that ship without internal storage.

What's new

The primary change involves a price increase on hardware units that include significant internal memory or storage capabilities. Blackmagic Design stated that they have limited the number of affected models to minimize the impact on the broader user base.

In addition to the price hikes, the company is introducing new ATEM Television Studio models. These units are identical in processing capability to their predecessors but omit the built-in flash storage. This allows creators to purchase the hardware at a lower price point and use external recording solutions or network-attached storage instead of paying the premium for integrated memory.

How it fits your workflow

For live production specialists and studio engineers, this update requires a quick audit of upcoming equipment purchases. If you are building out a broadcast rack or a mobile streaming kit, the new storage-free ATEM models offer a way to keep costs down. You can route your program feed directly to an external SSD or a dedicated hyperdeck, which many professionals already do for redundancy and easier file transfer to an editor.

Editors using DaVinci Resolve in collaborative environments should note that while the software itself remains at its current price point, the hardware used to facilitate high-speed ingest and playback may see these fluctuations. If you were planning to purchase dedicated hardware controllers or storage-heavy switchers, checking the updated MSRP is necessary for accurate budgeting. This shift mirrors similar trends seen with other hardware manufacturers like AJA or Atomos, where component scarcity often dictates the final retail price.

What it costs / how to try it

The price increases vary by model and region based on local distribution. The new ATEM Television Studio models without internal storage are available immediately through authorized resellers as a more affordable alternative to the standard versions. Detailed pricing for each specific piece of hardware is available on the Blackmagic Design website.