This Mainstream Ad Used AI... The Creator Shares His Secrets
Understanding how to pitch, budget, and structure 100% AI-generated projects for mainstream advertising agencies is crucial for commercial AI filmmakers.
What this lesson covers
Marcelo Costa shares his workflow for creating a 100% AI-generated commercial for Deote that successfully secured agency work. The discussion covers the transition from traditional director's treatments to AI-centric workflows, budgeting, and client collaboration.
Key takeaways from the creator
AI-extracted notes, not independently verified product claims. Timestamp links let you check each point in the original video.
- 02:26 ↗
The Deote advertisement was 100% AI-generated rather than merely AI-assisted, proving that fully synthetic workflows can meet agency standards.
- 05:03 ↗
A director's treatment for an AI-generated project focuses heavily on establishing the aesthetic vision and style rather than traditional location or equipment references.
- 07:14 ↗
Budgeting for AI commercial projects involves calculating the creator's daily creative rate plus external specialists such as editors, music composers, and VFX artists.
- 02:51 ↗
Maintaining an active social media presence on platforms like Instagram serves as the primary portfolio pipeline for attracting major agency clients.
Workflow outlined in the video
- Build a robust public portfolio showcasing high-end AI-generated commercials and films on social media platforms.
- Adapt traditional director's treatments to highlight aesthetic vision, camera movement interpretations, and AI stylistic approaches.
- Structure commercial AI budgets by combining your daily creative rate with necessary external costs like sound design and finishing.
Before you use this workflow
These notes describe the source video at its publication date. Model access, pricing, connectors and interfaces may have changed. Check the original source and the provider’s current documentation before installing an add-on, connecting an account or spending credits.
ReelStack has not independently tested this workflow. Preview one representative shot and check motion, continuity and output quality before applying it to a full production. No result, cost saving or model capability is guaranteed.
How to interpret the numbers
15,000 views captured 23 October 2026. ReelStack recommendation score: 25/100. Formula: radar-v5. This is ReelStack’s calculation, not a YouTube rating or a measure of factual accuracy.
Show the calculation
- 65% performance: 0.36× views vs 3 other channel videos observed at a similar age. View-evidence factor 94% (views / (views + 1,000))
- 25% freshness: 0/100 with a 14-day half-life
- Momentum pending: collecting daily snapshots; its 20% weight goes to observed performance, not free points
- 10% engagement: 95/100; likes + 4× comments, smoothed with a 500-view neutral prior