Krea vs Luma Dream Machine vs Magnific vs Runway
A side-by-side look at Krea, Luma Dream Machine, Magnific and Runway for filmmakers: what each one can do, what it costs, and where they actually differ.
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Multi-model AI canvas, agent and API for images, video and upscaling
- Price
- Basic $9/mo; Pro $35/mo ($21 yearly); Business $200/mo ($160 yearly); see the vendor's pricing page for other plans
- Learning
- Moderate
- Best for
- Pre-visualization: moodboards, look development and concept stills for a shoot
-
Agent-run video and image studio with Ray3.2 camera control and multi-model access
- Price
- From $30/month (Plus), or $25/month billed yearly ($300/yr)
- Learning
- Moderate
- Best for
- Storyboard-driven shorts and ads where keyframe timing matters (Ray3.2 and Scenes)
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AI upscaler for archive, low-res and concept footage, part of the Magnific platform
- Price
- From €16/mo excl. VAT (€12/mo billed yearly); no free tier listed
- Learning
- Moderate
- Best for
- Upscaling concept art and matte paintings to a 4K deliverable
-
Gen-4.5 video, Aleph 2.0 video editing and an agent that builds whole ad campaigns
- Price
- Free (125 one-time credits); Standard $15/mo ($12/mo billed annually)
- Learning
- Easy
- Best for
- Previs and shot tests with Gen-4.5 before committing to a shoot
Feature by feature
Krea vs Luma Dream Machine vs Magnific vs Runway: capabilities
| Krea | Luma Dream Machine | Magnific | Runway | |
|---|---|---|---|---|
| Price | Basic $9/mo; Pro $35/mo ($21 yearly); Business $200/mo ($160 yearly); see the vendor's pricing page for other plans | From $30/month (Plus), or $25/month billed yearly ($300/yr) | From €16/mo excl. VAT (€12/mo billed yearly); no free tier listed | Free (125 one-time credits); Standard $15/mo ($12/mo billed annually) |
| Infinite canvas | Yes | Yes | Partial | Not confirmed |
| Node / flow builder | Yes | Partial | Partial | Yes |
| AI agent | Yes | Yes | Not confirmed | Yes |
| Chat assistant | Yes | Yes | Not confirmed | Yes |
| Team collaboration | Yes | Yes | Yes | Yes |
| Text to image | Yes | Yes | Yes | Yes |
| Image editing | Yes | Yes | Partial | Yes |
| Text to video | Yes | Yes | Yes | Yes |
| Image to video | Yes | Yes | Not confirmed | Yes |
| Video to video | Partial | Yes | Not confirmed | Yes |
| Native audio in video | Yes | Not confirmed | Yes | Partial |
| Lip-sync | Not confirmed | Yes | Not confirmed | Not confirmed |
| Voice / TTS | Yes | Yes | Yes | Yes |
| Music & SFX | Yes | Yes | Not confirmed | Yes |
| Upscaling | Yes | Yes | Yes | Yes |
| Character consistency | Partial | Yes | Partial | Partial |
| Camera control | Not confirmed | Yes | Not confirmed | Not confirmed |
| Custom training | Yes | Partial | Not confirmed | Partial |
| Third-party models | Yes | Yes | Yes | Yes |
| Public API | Yes | Yes | Yes | Yes |
| MCP server | Not confirmed | Partial | Yes | Yes |
| Mobile app | Not confirmed | Not confirmed | Not confirmed | Yes |
| Open source | Partial | No | No | No |
| Free tier | Yes | Not confirmed | Not confirmed | Yes |
| Commercial use | Yes | Yes | Yes | Not confirmed |
Each column comes from that tool's own researched page. "Not confirmed" means the vendor doesn't say.
Plans
Pricing compared
Krea
| Free | $0monthly |
|---|---|
| Basic | $9monthly or yearly |
| Pro | $35 list / $21 yearlymonthly or yearly |
| Business | $200 list / $160 yearlymonthly or yearly |
| Enterprise | Customcustom |
Luma Dream Machine
| Plus | $30monthly, or $25/mo billed yearly ($300/yr) |
|---|---|
| Pro | $90monthly, or $75/mo billed yearly ($900/yr) |
| Ultra | $300monthly, or $250/mo billed yearly ($3,000/yr) |
| Team | Contact salescustom |
| Enterprise | Contact salescustom |
Magnific
| Premium | €16monthly |
|---|---|
| Premium+ | €36monthly |
| Pro Starter | €88monthly |
Runway
| Free | $0none |
|---|---|
| Standard | $15monthly |
| Pro | $35monthly |
| Max | $95monthly |
The verdict
Which one should you pick?
Krea
Pick it for
- Pre-visualization: moodboards, look development and concept stills for a shoot
- Producers who want Seedance, Nano Banana and ChatGPT Image in one account instead of three subscriptions
- Motion designers generating short hero clips with a reference image and a generated soundtrack
Stands out
- One compute balance covers Krea's own models plus third-party image and video models (Seedance 2.5, Nano Banana Pro, ChatGPT Image 2, Kling, Topaz), so you do not need a separate subscription per model.
- Canvas, node workflows and the Krea Agent sit in the same product, so a brief can be run as a chat or built as a visual graph.
Watch out
- Compute units are opaque: per-model costs are not published, so budgeting video is guesswork
- Native video is capped at 720p for Seedance 2.5; 1080p and 4K need Seedance 2.0
Luma Dream Machine
Pick it for
- Storyboard-driven shorts and ads where keyframe timing matters (Ray3.2 and Scenes)
- Agencies producing one hero spot resized to many placements (Variants)
- Creature and character motion with consistent references (Master Reference Assets)
Stands out
- Agent-run workflow: Luma Agents plan, select models, generate and iterate from a brief, with a separate Brainstorm mode that doesn't spend credits on renders.
- Shot-level control on Ray3.2: up to 16 keyframes per clip, frame-by-frame direction, and Luma Scenes storyboards you can retime before rendering.
Watch out
- Entry price is $30/month, above the $15 Runway Standard list price
- Agent credit usage makes it hard to predict clips per plan before buying
Magnific
Pick it for
- Upscaling concept art and matte paintings to a 4K deliverable
- Lifting AI-generated stills to a larger size before a video pass
- Making archive stills usable at title-card or poster size
Stands out
- Creative and Precision modes in one tool: Creative invents texture and skin detail, Precision keeps text, logos and UI intact
- Upscales images from 2x to 16x and video to 1K, 2K or 4K, in the same subscription as generation models
Watch out
- No free tier on the pricing page; the cheapest paid plan is €16/month excl. VAT
- Upscale cost is in credits and not published per image or clip, which makes budgeting hard
Runway
Pick it for
- Previs and shot tests with Gen-4.5 before committing to a shoot
- Fixing finished footage with Aleph 2.0, such as swapping backgrounds or wardrobe across a clip
- Agency ad and campaign work using Agent, Brand Kits and Projects
Stands out
- Gen-4.5 and Aleph 2.0 sit in one credit pool with third-party models such as Kling 3.0, Seedance 2.5, Wan 3.0 and Nano Banana Pro, so you can compare models without separate subscriptions.
- Aleph 2.0 edits existing footage rather than generating new clips, which keeps the rest of a shot stable.
Watch out
- Credits burn fast: about 12 credits per second for Gen-4.5 and about 28 for Aleph 2.0
- Single generations run about 10 seconds, so longer scenes need stitching
Each column comes from that tool's own researched page, checked against vendor pricing and changelog pages (oldest check: ). Sources are listed on each tool's page.
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