Higgsfield vs Luma Dream Machine vs Runway vs Google Veo 3
A side-by-side look at Higgsfield, Luma Dream Machine, Runway and Google Veo 3 for filmmakers: what each one can do, what it costs, and where they actually differ.
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AI video studio with camera control: Seedance 2.5, Cinema Studio 4.0, API and MCP
- Price
- Free tier; paid plans from €19/mo billed annually (prices exclude VAT)
- Learning
- Moderate
- Best for
- Directors previsualising multi-shot sequences with camera direction and fixed characters
-
Agent-run video and image studio with Ray3.2 camera control and multi-model access
- Price
- From $30/month (Plus), or $25/month billed yearly ($300/yr)
- Learning
- Moderate
- Best for
- Storyboard-driven shorts and ads where keyframe timing matters (Ray3.2 and Scenes)
-
Gen-4.5 video, Aleph 2.0 video editing and an agent that builds whole ad campaigns
- Price
- Free (125 one-time credits); Standard $15/mo ($12/mo billed annually)
- Learning
- Easy
- Best for
- Previs and shot tests with Gen-4.5 before committing to a shoot
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Google's Veo 3.1 video model: up to 4K clips with native audio via Gemini API and Flow
- Price
- Gemini API: $0.05 to $0.60 per generated second depending on tier and resolution. Consumer access via Google AI Plus from EUR 4.99/mo (200 Flow credits).
- Learning
- Easy
- Best for
- Previs and animatics for narrative scenes where audio matters from the first pass
The short version
Where they differ
- Google Veo 3 is the only one without text to image.
- Google Veo 3 is the only one without image editing.
- Google Veo 3 is the only one without voice / TTS.
- Google Veo 3 is the only one without music & SFX.
- Google Veo 3 is the only one without third-party models.
All 4 offer: text to video, image to video, public API.
Feature by feature
Higgsfield vs Luma Dream Machine vs Runway vs Google Veo 3: capabilities
| Higgsfield | Luma Dream Machine | Runway | Google Veo 3 | |
|---|---|---|---|---|
| Price | Free tier; paid plans from €19/mo billed annually (prices exclude VAT) | From $30/month (Plus), or $25/month billed yearly ($300/yr) | Free (125 one-time credits); Standard $15/mo ($12/mo billed annually) | Gemini API: $0.05 to $0.60 per generated second depending on tier and resolution. Consumer access via Google AI Plus from EUR 4.99/mo (200 Flow credits). |
| Infinite canvas | Partial | Yes | Not confirmed | Not confirmed |
| Node / flow builder | Not confirmed | Partial | Yes | Not confirmed |
| AI agent | Yes | Yes | Yes | Not confirmed |
| Chat assistant | Yes | Yes | Yes | Partial |
| Team collaboration | Yes | Yes | Yes | Not confirmed |
| Text to image | Yes | Yes | Yes | No |
| Image editing | Yes | Yes | Yes | No |
| Text to video | Yes | Yes | Yes | Yes |
| Image to video | Yes | Yes | Yes | Yes |
| Video to video | Yes | Yes | Yes | Partial |
| Native audio in video | Yes | Not confirmed | Partial | Yes |
| Lip-sync | Not confirmed | Yes | Not confirmed | Not confirmed |
| Voice / TTS | Yes | Yes | Yes | No |
| Music & SFX | Yes | Yes | Yes | No |
| Upscaling | Yes | Yes | Yes | Not confirmed |
| Character consistency | Yes | Yes | Partial | Partial |
| Camera control | Yes | Yes | Not confirmed | Partial |
| Custom training | Not confirmed | Partial | Partial | No |
| Third-party models | Yes | Yes | Yes | No |
| Public API | Yes | Yes | Yes | Yes |
| MCP server | Yes | Partial | Yes | Not confirmed |
| Mobile app | Partial | Not confirmed | Yes | Not confirmed |
| Free tier | Yes | Not confirmed | Yes | No |
| Commercial use | Not confirmed | Yes | Not confirmed | Not confirmed |
Each column comes from that tool's own researched page. "Not confirmed" means the vendor doesn't say.
Plans
Pricing compared
Higgsfield
| Free | €0limited use |
|---|---|
| Starter | €19per month, billed annually |
| Plus | €47per month, billed annually (€59 monthly) |
| Ultra | €99per month, billed annually (€129 monthly) |
| Teams | From €65per seat per month |
Luma Dream Machine
| Plus | $30monthly, or $25/mo billed yearly ($300/yr) |
|---|---|
| Pro | $90monthly, or $75/mo billed yearly ($900/yr) |
| Ultra | $300monthly, or $250/mo billed yearly ($3,000/yr) |
| Team | Contact salescustom |
| Enterprise | Contact salescustom |
Runway
| Free | $0none |
|---|---|
| Standard | $15monthly |
| Pro | $35monthly |
| Max | $95monthly |
Google Veo 3
| Gemini API Veo 3.1 Lite | $0.05/s (720p), $0.08/s (1080p)usage |
|---|---|
| Gemini API Veo 3.1 Fast | $0.10/s (720p), $0.12/s (1080p), $0.30/s (4K)usage |
| Gemini API Veo 3.1 Standard | $0.40/s (720p and 1080p), $0.60/s (4K)usage |
| Google AI Plus | EUR 4.99monthly |
| Google AI Pro | EUR 21.99monthly |
| Google AI Ultra | EUR 99.99 (5x limits) or EUR 219.99 (20x limits)monthly |
The verdict
Which one should you pick?
Higgsfield
Pick it for
- Directors previsualising multi-shot sequences with camera direction and fixed characters
- Agencies producing ad variants from a product link or brand assets
- Editors who want generation inside DaVinci Resolve, Photoshop or Blender via plugins or MCP
Stands out
- Many models, one credit balance: Seedance 2.5, Kling 3.0 Turbo, Wan 3.0, Grok Video 1.5, MiniMax H3 Max, Gemini Omni and image models such as FLUX 3 and GPT Image 2.5 run from one account, so you can shop models per shot.
- Cinema Studio 4.0 is a directed-scene workspace (30-second takes, 50 references, camera and colour controls) rather than a single prompt box.
Watch out
- Premium video models are credit-gated on every plan, so high-volume work gets expensive quickly
- The best access terms are time-limited promotions (unlimited windows, the 33-day Seedance 2.5 promotion, cashback offers)
Luma Dream Machine
Pick it for
- Storyboard-driven shorts and ads where keyframe timing matters (Ray3.2 and Scenes)
- Agencies producing one hero spot resized to many placements (Variants)
- Creature and character motion with consistent references (Master Reference Assets)
Stands out
- Agent-run workflow: Luma Agents plan, select models, generate and iterate from a brief, with a separate Brainstorm mode that doesn't spend credits on renders.
- Shot-level control on Ray3.2: up to 16 keyframes per clip, frame-by-frame direction, and Luma Scenes storyboards you can retime before rendering.
Watch out
- Entry price is $30/month, above the $15 Runway Standard list price
- Agent credit usage makes it hard to predict clips per plan before buying
Runway
Pick it for
- Previs and shot tests with Gen-4.5 before committing to a shoot
- Fixing finished footage with Aleph 2.0, such as swapping backgrounds or wardrobe across a clip
- Agency ad and campaign work using Agent, Brand Kits and Projects
Stands out
- Gen-4.5 and Aleph 2.0 sit in one credit pool with third-party models such as Kling 3.0, Seedance 2.5, Wan 3.0 and Nano Banana Pro, so you can compare models without separate subscriptions.
- Aleph 2.0 edits existing footage rather than generating new clips, which keeps the rest of a shot stable.
Watch out
- Credits burn fast: about 12 credits per second for Gen-4.5 and about 28 for Aleph 2.0
- Single generations run about 10 seconds, so longer scenes need stitching
Google Veo 3
Pick it for
- Previs and animatics for narrative scenes where audio matters from the first pass
- Short commercial or music-video B-roll at 4K on 8-second shots
- Exploring shot options cheaply with Veo 3.1 Lite before paying for Standard
Stands out
- Native audio is generated with the picture (dialogue, SFX, ambience) and is included in the listed per-second price, not a separate charge.
- 4K output on 8-second clips, where most competitors top out at 1080p in the same price band (Veo's own 4K tier costs $0.60 per second).
Watch out
- 8-second maximum per generation; longer shots need extensions or stitching
- Extension only works at 720p and only on Veo-generated footage
Each column comes from that tool's own researched page, checked against vendor pricing and changelog pages (oldest check: ). Sources are listed on each tool's page.
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