Flux vs Higgsfield vs LetzAI vs Luma Dream Machine
A side-by-side look at Flux, Higgsfield, LetzAI and Luma Dream Machine for filmmakers: what each one can do, what it costs, and where they actually differ.
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Image model family for accurate text and photoreal stills, plus FLUX 3 video with native audio
- Price
- Pay per image on the API, from $0.014 (FLUX.2 klein 4B). Open weights are free for non-commercial use; commercial open-weights licences are quoted by sales.
- Learning
- Moderate
- Best for
- Key art and concept frames where legible text in the image matters
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AI video studio with camera control: Seedance 2.5, Cinema Studio 4.0, API and MCP
- Price
- Free tier; paid plans from €19/mo billed annually (prices exclude VAT)
- Learning
- Moderate
- Best for
- Directors previsualising multi-shot sequences with camera direction and fixed characters
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Canvas for AI filmmakers: storyboard, generate multi-model shots, cut and share previews.
- Price
- From EUR 8.25/mo billed yearly (EUR 99/yr, Beginner); Canvas needs a paid plan
- Learning
- Easy
- Best for
- Storyboards and animatics for pitch decks, shot by shot
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Agent-run video and image studio with Ray3.2 camera control and multi-model access
- Price
- From $30/month (Plus), or $25/month billed yearly ($300/yr)
- Learning
- Moderate
- Best for
- Storyboard-driven shorts and ads where keyframe timing matters (Ray3.2 and Scenes)
The short version
Where they differ
- Flux is the only one without AI agent.
- Flux is the only one without chat assistant.
- Flux is the only one without third-party models.
All 4 offer: text to image, text to video, image to video, upscaling, public API.
Feature by feature
Flux vs Higgsfield vs LetzAI vs Luma Dream Machine: capabilities
| Flux | Higgsfield | LetzAI | Luma Dream Machine | |
|---|---|---|---|---|
| Price | Pay per image on the API, from $0.014 (FLUX.2 klein 4B). Open weights are free for non-commercial use; commercial open-weights licences are quoted by sales. | Free tier; paid plans from €19/mo billed annually (prices exclude VAT) | From EUR 8.25/mo billed yearly (EUR 99/yr, Beginner); Canvas needs a paid plan | From $30/month (Plus), or $25/month billed yearly ($300/yr) |
| Infinite canvas | No | Partial | Yes | Yes |
| Node / flow builder | No | Not confirmed | Partial | Partial |
| AI agent | No | Yes | Yes | Yes |
| Chat assistant | No | Yes | Yes | Yes |
| Team collaboration | Not confirmed | Yes | Yes | Yes |
| Text to image | Yes | Yes | Yes | Yes |
| Image editing | Yes | Yes | Partial | Yes |
| Text to video | Yes | Yes | Yes | Yes |
| Image to video | Yes | Yes | Yes | Yes |
| Video to video | Partial | Yes | Partial | Yes |
| Native audio in video | Yes | Yes | Partial | Not confirmed |
| Lip-sync | Yes | Not confirmed | Not confirmed | Yes |
| Voice / TTS | Partial | Yes | Not confirmed | Yes |
| Music & SFX | Partial | Yes | Not confirmed | Yes |
| Upscaling | Yes | Yes | Yes | Yes |
| Character consistency | Partial | Yes | Not confirmed | Yes |
| Camera control | Partial | Yes | Partial | Yes |
| Custom training | Yes | Not confirmed | Partial | Partial |
| Third-party models | No | Yes | Yes | Yes |
| Public API | Yes | Yes | Yes | Yes |
| MCP server | Yes | Yes | Not confirmed | Partial |
| Mobile app | Not confirmed | Partial | Not confirmed | Not confirmed |
| Desktop / local | Yes | Not confirmed | No | No |
| Open source | Partial | No | No | No |
| Free tier | Partial | Yes | Partial | Not confirmed |
| Commercial use | Partial | Not confirmed | Not confirmed | Yes |
Each column comes from that tool's own researched page. "Not confirmed" means the vendor doesn't say.
Plans
Pricing compared
Flux
| Open weights, non-commercial | Freeone-time download |
|---|---|
| API pay-as-you-go | From $0.014 per imagepay-per-image |
| Builder (open-weights licence) | Contact saleslicence |
| Platform (open-weights licence) | Contact saleslicence |
| Professional (open-weights licence) | Contact saleslicence |
| Enterprise | Contact salescustom |
Higgsfield
| Free | €0limited use |
|---|---|
| Starter | €19per month, billed annually |
| Plus | €47per month, billed annually (€59 monthly) |
| Ultra | €99per month, billed annually (€129 monthly) |
| Teams | From €65per seat per month |
LetzAI
| Beginner | EUR 8.25/moyearly (EUR 99/yr) |
|---|---|
| Fun | EUR 20.75/moyearly (EUR 249/yr) |
| Pro | EUR 62.42/moyearly (EUR 749/yr) |
| Ultra | EUR 165.83/moyearly (EUR 1,990/yr) |
| Enterprise Basic | EUR 416.67/moyearly (EUR 5,000/yr) |
| Enterprise Plus | EUR 1,250/moyearly (EUR 15,000/yr) |
Luma Dream Machine
| Plus | $30monthly, or $25/mo billed yearly ($300/yr) |
|---|---|
| Pro | $90monthly, or $75/mo billed yearly ($900/yr) |
| Ultra | $300monthly, or $250/mo billed yearly ($3,000/yr) |
| Team | Contact salescustom |
| Enterprise | Contact salescustom |
The verdict
Which one should you pick?
Flux
Pick it for
- Key art and concept frames where legible text in the image matters
- Environment plates and set-design variations at 2K or 4K, priced per megapixel
- Studios that want open weights and custom LoRAs running locally in ComfyUI
Stands out
- Open weights: FLUX.2 [dev] and the klein models can be downloaded, self-hosted and fine-tuned, with LoRA rights on the licensed tiers. Midjourney is closed.
- Pay per image with no subscription: FLUX.2 [klein] 4B from $0.014 per image, FLUX.2 [pro] from $0.03. Midjourney and Adobe Firefly sell monthly plans.
Watch out
- Video is new. FLUX 3 Video availability and FLUX 3 Image early access have been described differently across sources, and video pricing is not published
- Open-weights models are non-commercial by default, and commercial use needs a licence quoted by sales
Higgsfield
Pick it for
- Directors previsualising multi-shot sequences with camera direction and fixed characters
- Agencies producing ad variants from a product link or brand assets
- Editors who want generation inside DaVinci Resolve, Photoshop or Blender via plugins or MCP
Stands out
- Many models, one credit balance: Seedance 2.5, Kling 3.0 Turbo, Wan 3.0, Grok Video 1.5, MiniMax H3 Max, Gemini Omni and image models such as FLUX 3 and GPT Image 2.5 run from one account, so you can shop models per shot.
- Cinema Studio 4.0 is a directed-scene workspace (30-second takes, 50 references, camera and colour controls) rather than a single prompt box.
Watch out
- Premium video models are credit-gated on every plan, so high-volume work gets expensive quickly
- The best access terms are time-limited promotions (unlimited windows, the 33-day Seedance 2.5 promotion, cashback offers)
LetzAI
Pick it for
- Storyboards and animatics for pitch decks, shot by shot
- Testing one shot across several video models on the same board before committing credits
- Agency client review with preview links and comments
Stands out
- One workspace for storyboard, generation, shot-by-shot video animation and client previews, with no export step between tools
- Multi-model access in one subscription: 40 active base models on the models page, including Seedance 2.5, Kling V3, Veo 3.1, Flux and Nano Banana
Watch out
- Canvas and the assistant need a paid plan, and assistant chat draws from the credit balance
- Credits are non-refundable and generation prices can change without notice
Luma Dream Machine
Pick it for
- Storyboard-driven shorts and ads where keyframe timing matters (Ray3.2 and Scenes)
- Agencies producing one hero spot resized to many placements (Variants)
- Creature and character motion with consistent references (Master Reference Assets)
Stands out
- Agent-run workflow: Luma Agents plan, select models, generate and iterate from a brief, with a separate Brainstorm mode that doesn't spend credits on renders.
- Shot-level control on Ray3.2: up to 16 keyframes per clip, frame-by-frame direction, and Luma Scenes storyboards you can retime before rendering.
Watch out
- Entry price is $30/month, above the $15 Runway Standard list price
- Agent credit usage makes it hard to predict clips per plan before buying
Each column comes from that tool's own researched page, checked against vendor pricing and changelog pages (oldest check: ). Sources are listed on each tool's page.
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