ChatGPT vs Gemini vs Leonardo.ai vs Recraft
A side-by-side look at ChatGPT, Gemini, Leonardo.ai and Recraft for filmmakers: what each one can do, what it costs, and where they actually differ.
-
General AI assistant with Images 2.5 stills, an agent for multi-step work, and a Word sidebar
- Price
- Free (ads, US) / Go $8/mo / Plus $20/mo / Pro $100 or $200/mo; Business about $20-25 per user/mo; Enterprise custom
- Learning
- Easy
- Best for
- Writing shot lists, treatments, pitch decks and scripts with file output
-
Google's multimodal assistant, now with Omni video generation and Flow for filmmakers
- Price
- Free; Google AI Plus from €4.99/mo; AI Pro €21.99/mo; AI Ultra from €99.99/mo (EUR)
- Learning
- Easy
- Best for
- Previs and fast B-roll drafts from a script line
-
Image and video generation with a canvas, Motion animation and third-party video models
- Price
- See the vendor's pricing page
- Learning
- Easy
- Best for
- Concept art and key-art stills that later become motion tests
-
Image and native SVG generation for logos, icons, and brand assets, plus video models in Studio
- Price
- Free (limited credits); Basic $12/mo; Pro $20/mo; Teams $22/seat/mo (monthly billing, annual saves about 20%)
- Learning
- Moderate
- Best for
- Title cards, logos and lower-third graphics that must scale without quality loss
The short version
Where they differ
- ChatGPT is the only one without infinite canvas.
- ChatGPT is the only one without text to video.
All 4 offer: text to image, image editing, public API, free tier.
Feature by feature
ChatGPT vs Gemini vs Leonardo.ai vs Recraft: capabilities
| ChatGPT | Gemini | Leonardo.ai | Recraft | |
|---|---|---|---|---|
| Price | Free (ads, US) / Go $8/mo / Plus $20/mo / Pro $100 or $200/mo; Business about $20-25 per user/mo; Enterprise custom | Free; Google AI Plus from €4.99/mo; AI Pro €21.99/mo; AI Ultra from €99.99/mo (EUR) | See the vendor's pricing page | Free (limited credits); Basic $12/mo; Pro $20/mo; Teams $22/seat/mo (monthly billing, annual saves about 20%) |
| Infinite canvas | No | Yes | Yes | Yes |
| Node / flow builder | No | Not confirmed | Partial | Not confirmed |
| AI agent | Yes | Partial | Not confirmed | Yes |
| Chat assistant | Yes | Yes | Not confirmed | Yes |
| Team collaboration | Yes | Partial | Partial | Yes |
| Text to image | Yes | Yes | Yes | Yes |
| Image editing | Yes | Yes | Yes | Yes |
| Text to video | No | Yes | Yes | Yes |
| Image to video | No | Yes | Yes | Not confirmed |
| Video to video | No | Yes | Not confirmed | Not confirmed |
| Native audio in video | No | Yes | Partial | Not confirmed |
| Voice / TTS | Partial | Not confirmed | Not confirmed | No |
| Upscaling | Not confirmed | Yes | Partial | Yes |
| Character consistency | Partial | Partial | Partial | Partial |
| Camera control | Not confirmed | Partial | Partial | Not confirmed |
| Custom training | No | No | Yes | Partial |
| Third-party models | No | No | Yes | Yes |
| Public API | Yes | Yes | Yes | Yes |
| MCP server | Partial | Partial | Not confirmed | Yes |
| Mobile app | Yes | Yes | Yes | Not confirmed |
| Desktop / local | Partial | No | No | No |
| Free tier | Yes | Yes | Yes | Yes |
| Commercial use | Yes | Not confirmed | Yes | Yes |
Each column comes from that tool's own researched page. "Not confirmed" means the vendor doesn't say.
Plans
Pricing compared
ChatGPT
| Free | $0monthly |
|---|---|
| Go | $8monthly |
| Plus | $20monthly |
| Pro (Pro Lite) | $100monthly |
| Pro | $200monthly |
| Business | $20 per user (annual) / $25 (monthly)per seat |
| Enterprise | Customannual |
Gemini
| Free | €0monthly |
|---|---|
| Google AI Plus | €4.99monthly |
| Google AI Pro | €21.99monthly |
| Google AI Ultra | from €99.99monthly |
Leonardo.ai
| Free | $0monthly |
|---|---|
| API | Pay as you gousage |
Recraft
| Free | $0monthly |
|---|---|
| Basic | $12 ($10/mo billed yearly)monthly |
| Pro | $20 ($16/mo billed yearly)monthly |
| Teams | $22 per seat ($18/mo billed yearly)per seat per month |
The verdict
Which one should you pick?
ChatGPT
Pick it for
- Writing shot lists, treatments, pitch decks and scripts with file output
- Generating look-development stills and poster or title-card mockups with readable text
- Analysing budget, schedule or audience spreadsheets with the Data plugin
Stands out
- Stills with reasoning: the Images 2.x line plans the composition and checks object counts and prompt constraints before drawing, and renders legible text, which helps with posters, title cards and storyboard labels.
- Agent that produces files: ChatGPT Work outputs real .docx, spreadsheet, slide and small web app deliverables from connected apps, not just chat answers.
Watch out
- No video generation after the Sora shutdown; shot generation needs another tool
- Plan limits are dynamic and hard to predict, especially for agent runs
Gemini
Pick it for
- Previs and fast B-roll drafts from a script line
- Extending a good 10-second shot into a longer continuous take
- Research and treatment writing with Deep Research before a shoot
Stands out
- Video with synced audio from the same chat box that does research and image editing, no separate tool to switch into
- Omni can use a short existing clip (up to 3 s) as a reference to keep a character or look consistent, and extend a scene from its last 10 seconds
Watch out
- Clips are short; scene extension is needed for anything over 10 seconds
- Video is metered by Flow credits, so heavy iteration runs out fast on Plus
Leonardo.ai
Pick it for
- Concept art and key-art stills that later become motion tests
- Animatic and previz stills turned into 5-second motion clips
- Custom-trained visual styles for a short film or music video look
Stands out
- Canvas-first editing (AI Canvas for inpainting and outpainting, plus a realtime mode) in the same tool as image and video generation
- Several model families under one account, including Leonardo's own Lucid and Motion 2.0 alongside third-party video models such as Kling 3.0 and Veo 3.1
Watch out
- Video is short (about 5 seconds on Motion 2.0) and not built for sequences or dialogue scenes
- Hosted third-party models are removed on short notice, so a workflow that depends on one can break mid-project
Recraft
Pick it for
- Title cards, logos and lower-third graphics that must scale without quality loss
- Production-design concept boards and set-dressing mockups for a film or series
- Icon and graphic systems for a festival, studio or film brand
Stands out
- Native SVG output from the same prompt box as raster images; most image generators only output PNG or JPEG
- Vector Editor in Studio lets you adjust AI-made SVG paths and colors without a round trip to Illustrator or Figma
Watch out
- Free tier is for personal use only; outputs are public and not licensed for commercial use
- Video is third-party models inside Studio, not Recraft's own model, and is not available through the API
Each column comes from that tool's own researched page, checked against vendor pricing and changelog pages (oldest check: ). Sources are listed on each tool's page.
Build a different comparison →