Adobe Firefly vs Krea vs Midjourney vs Runway
A side-by-side look at Adobe Firefly, Krea, Midjourney and Runway for filmmakers: what each one can do, what it costs, and where they actually differ.
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Adobe's generative studio for images, video and audio, with commercially cleared models and partner models
- Price
- Free daily generations, or Standard from $9.99/mo (2,000 credits); Pro Plus and Premium have a 30% first-year promo ending Oct 21
- Learning
- Easy
- Best for
- Generative fill and object removal on plates, stills and reference frames in Photoshop
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Multi-model AI canvas, agent and API for images, video and upscaling
- Price
- Basic $9/mo; Pro $35/mo ($21 yearly); Business $200/mo ($160 yearly); see the vendor's pricing page for other plans
- Learning
- Moderate
- Best for
- Pre-visualization: moodboards, look development and concept stills for a shoot
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AI image generator for concept art, previs, boards and client-safe stills, with private Stealth mode
- Price
- From $10/mo ($8/mo billed annually); 20% off on annual plans
- Learning
- Easy
- Best for
- Concept art, key art and look development for features and series
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Gen-4.5 video, Aleph 2.0 video editing and an agent that builds whole ad campaigns
- Price
- Free (125 one-time credits); Standard $15/mo ($12/mo billed annually)
- Learning
- Easy
- Best for
- Previs and shot tests with Gen-4.5 before committing to a shoot
The short version
Where they differ
- Midjourney is the only one without AI agent.
- Midjourney is the only one without chat assistant.
- Midjourney is the only one without voice / TTS.
- Midjourney is the only one without music & SFX.
- Midjourney is the only one without third-party models.
- Midjourney is the only one without public API.
- Midjourney is the only one without free tier.
All 4 offer: text to image, image editing, image to video, upscaling.
Feature by feature
Adobe Firefly vs Krea vs Midjourney vs Runway: capabilities
| Adobe Firefly | Krea | Midjourney | Runway | |
|---|---|---|---|---|
| Price | Free daily generations, or Standard from $9.99/mo (2,000 credits); Pro Plus and Premium have a 30% first-year promo ending Oct 21 | Basic $9/mo; Pro $35/mo ($21 yearly); Business $200/mo ($160 yearly); see the vendor's pricing page for other plans | From $10/mo ($8/mo billed annually); 20% off on annual plans | Free (125 one-time credits); Standard $15/mo ($12/mo billed annually) |
| Infinite canvas | Yes | Yes | Partial | Not confirmed |
| Node / flow builder | Not confirmed | Yes | No | Yes |
| AI agent | Yes | Yes | No | Yes |
| Chat assistant | Yes | Yes | No | Yes |
| Team collaboration | Yes | Yes | Partial | Yes |
| Text to image | Yes | Yes | Yes | Yes |
| Image editing | Yes | Yes | Yes | Yes |
| Text to video | Yes | Yes | Not confirmed | Yes |
| Image to video | Yes | Yes | Yes | Yes |
| Video to video | Yes | Partial | No | Yes |
| Native audio in video | Not confirmed | Yes | Not confirmed | Partial |
| Voice / TTS | Yes | Yes | No | Yes |
| Music & SFX | Yes | Yes | No | Yes |
| Upscaling | Yes | Yes | Yes | Yes |
| Character consistency | Partial | Partial | Partial | Partial |
| Custom training | Yes | Yes | Partial | Partial |
| Third-party models | Yes | Yes | No | Yes |
| Public API | Yes | Yes | No | Yes |
| MCP server | Not confirmed | Not confirmed | No | Yes |
| Mobile app | Not confirmed | Not confirmed | Not confirmed | Yes |
| Desktop / local | Partial | Not confirmed | No | No |
| Open source | No | Partial | No | No |
| Free tier | Yes | Yes | No | Yes |
| Commercial use | Yes | Yes | Yes | Not confirmed |
Each column comes from that tool's own researched page. "Not confirmed" means the vendor doesn't say.
Plans
Pricing compared
Adobe Firefly
| Free | Freemonthly |
|---|---|
| Standard | $9.99monthly |
| Pro | $19.99monthly |
| Pro Plus | $49.99 ($34.97 first year, promo ends Oct 21)monthly |
| Premium | $199.99 ($139.91 first year, promo ends Oct 21)monthly |
| Pro for teams | $19.99 per licensemonthly, annual |
| Pro Plus for teams | $49.99 per licensemonthly, annual |
| Premium for teams | $199.99 per licensemonthly, annual |
Krea
| Free | $0monthly |
|---|---|
| Basic | $9monthly or yearly |
| Pro | $35 list / $21 yearlymonthly or yearly |
| Business | $200 list / $160 yearlymonthly or yearly |
| Enterprise | Customcustom |
Midjourney
| Basic | $10monthly ($8/mo billed annually) |
|---|---|
| Standard | $30monthly ($24/mo billed annually) |
| Pro | $60monthly ($48/mo billed annually) |
| Mega | $120monthly ($96/mo billed annually) |
Runway
| Free | $0none |
|---|---|
| Standard | $15monthly |
| Pro | $35monthly |
| Max | $95monthly |
The verdict
Which one should you pick?
Adobe Firefly
Pick it for
- Generative fill and object removal on plates, stills and reference frames in Photoshop
- Storyboard and mood-board work in Boards, with partner models for each shot
- Filmmakers already paying for Creative Cloud who want AI inside Premiere and After Effects
Stands out
- Commercial-clearance story: Adobe's own models are trained on Adobe Stock and licensed or public-domain content, and Adobe says outputs are safe for commercial use. Partner-model outputs carry their own terms.
- Native Creative Cloud integration: generative fill, removal and expansion run inside Photoshop, and Premiere Pro and After Effects get Firefly features. Midjourney, Flux, Leonardo and Stable Diffusion have no equivalent in an NLE.
Watch out
- Image quality for photoreal hero art still trails Midjourney and Flux in most side-by-side comparisons
- Credits are consumed at different rates by model, so one plan's allowance is hard to predict across partner models
Krea
Pick it for
- Pre-visualization: moodboards, look development and concept stills for a shoot
- Producers who want Seedance, Nano Banana and ChatGPT Image in one account instead of three subscriptions
- Motion designers generating short hero clips with a reference image and a generated soundtrack
Stands out
- One compute balance covers Krea's own models plus third-party image and video models (Seedance 2.5, Nano Banana Pro, ChatGPT Image 2, Kling, Topaz), so you do not need a separate subscription per model.
- Canvas, node workflows and the Krea Agent sit in the same product, so a brief can be run as a chat or built as a visual graph.
Watch out
- Compute units are opaque: per-model costs are not published, so budgeting video is guesswork
- Native video is capped at 720p for Seedance 2.5; 1080p and 4K need Seedance 2.0
Midjourney
Pick it for
- Concept art, key art and look development for features and series
- Storyboard frames and mood boards where the look matters more than shot control
- Client-confidential previs on Pro or Mega using Stealth mode
Stands out
- Stealth mode on Pro and Mega keeps confidential client and NDA work out of the public gallery, which the tools above do not offer on an equal basis.
- Consistent, art-directed default look across prompts with the V8.2 personalization profile, which is trained on your ratings rather than a LoRA you build.
Watch out
- No free trial
- Video is still the 2025 V1 image-to-video model, with no text-to-video or audio
Runway
Pick it for
- Previs and shot tests with Gen-4.5 before committing to a shoot
- Fixing finished footage with Aleph 2.0, such as swapping backgrounds or wardrobe across a clip
- Agency ad and campaign work using Agent, Brand Kits and Projects
Stands out
- Gen-4.5 and Aleph 2.0 sit in one credit pool with third-party models such as Kling 3.0, Seedance 2.5, Wan 3.0 and Nano Banana Pro, so you can compare models without separate subscriptions.
- Aleph 2.0 edits existing footage rather than generating new clips, which keeps the rest of a shot stable.
Watch out
- Credits burn fast: about 12 credits per second for Gen-4.5 and about 28 for Aleph 2.0
- Single generations run about 10 seconds, so longer scenes need stitching
Each column comes from that tool's own researched page, checked against vendor pricing and changelog pages (oldest check: ). Sources are listed on each tool's page.
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