Adobe Firefly vs Krea vs Magnific vs Midjourney
A side-by-side look at Adobe Firefly, Krea, Magnific and Midjourney for filmmakers: what each one can do, what it costs, and where they actually differ.
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Adobe's generative studio for images, video and audio, with commercially cleared models and partner models
- Price
- Free daily generations, or Standard from $9.99/mo (2,000 credits); Pro Plus and Premium have a 30% first-year promo ending Oct 21
- Learning
- Easy
- Best for
- Generative fill and object removal on plates, stills and reference frames in Photoshop
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Multi-model AI canvas, agent and API for images, video and upscaling
- Price
- Basic $9/mo; Pro $35/mo ($21 yearly); Business $200/mo ($160 yearly); see the vendor's pricing page for other plans
- Learning
- Moderate
- Best for
- Pre-visualization: moodboards, look development and concept stills for a shoot
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AI upscaler for archive, low-res and concept footage, part of the Magnific platform
- Price
- From €16/mo excl. VAT (€12/mo billed yearly); no free tier listed
- Learning
- Moderate
- Best for
- Upscaling concept art and matte paintings to a 4K deliverable
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AI image generator for concept art, previs, boards and client-safe stills, with private Stealth mode
- Price
- From $10/mo ($8/mo billed annually); 20% off on annual plans
- Learning
- Easy
- Best for
- Concept art, key art and look development for features and series
The short version
Where they differ
- Midjourney is the only one without voice / TTS.
- Midjourney is the only one without third-party models.
- Midjourney is the only one without public API.
All 4 offer: text to image, upscaling, commercial use.
Feature by feature
Adobe Firefly vs Krea vs Magnific vs Midjourney: capabilities
| Adobe Firefly | Krea | Magnific | Midjourney | |
|---|---|---|---|---|
| Price | Free daily generations, or Standard from $9.99/mo (2,000 credits); Pro Plus and Premium have a 30% first-year promo ending Oct 21 | Basic $9/mo; Pro $35/mo ($21 yearly); Business $200/mo ($160 yearly); see the vendor's pricing page for other plans | From €16/mo excl. VAT (€12/mo billed yearly); no free tier listed | From $10/mo ($8/mo billed annually); 20% off on annual plans |
| Infinite canvas | Yes | Yes | Partial | Partial |
| Node / flow builder | Not confirmed | Yes | Partial | No |
| AI agent | Yes | Yes | Not confirmed | No |
| Chat assistant | Yes | Yes | Not confirmed | No |
| Team collaboration | Yes | Yes | Yes | Partial |
| Text to image | Yes | Yes | Yes | Yes |
| Image editing | Yes | Yes | Partial | Yes |
| Text to video | Yes | Yes | Yes | Not confirmed |
| Image to video | Yes | Yes | Not confirmed | Yes |
| Video to video | Yes | Partial | Not confirmed | No |
| Native audio in video | Not confirmed | Yes | Yes | Not confirmed |
| Voice / TTS | Yes | Yes | Yes | No |
| Music & SFX | Yes | Yes | Not confirmed | No |
| Upscaling | Yes | Yes | Yes | Yes |
| Character consistency | Partial | Partial | Partial | Partial |
| Custom training | Yes | Yes | Not confirmed | Partial |
| Third-party models | Yes | Yes | Yes | No |
| Public API | Yes | Yes | Yes | No |
| MCP server | Not confirmed | Not confirmed | Yes | No |
| Desktop / local | Partial | Not confirmed | No | No |
| Open source | No | Partial | No | No |
| Free tier | Yes | Yes | Not confirmed | No |
| Commercial use | Yes | Yes | Yes | Yes |
Each column comes from that tool's own researched page. "Not confirmed" means the vendor doesn't say.
Plans
Pricing compared
Adobe Firefly
| Free | Freemonthly |
|---|---|
| Standard | $9.99monthly |
| Pro | $19.99monthly |
| Pro Plus | $49.99 ($34.97 first year, promo ends Oct 21)monthly |
| Premium | $199.99 ($139.91 first year, promo ends Oct 21)monthly |
| Pro for teams | $19.99 per licensemonthly, annual |
| Pro Plus for teams | $49.99 per licensemonthly, annual |
| Premium for teams | $199.99 per licensemonthly, annual |
Krea
| Free | $0monthly |
|---|---|
| Basic | $9monthly or yearly |
| Pro | $35 list / $21 yearlymonthly or yearly |
| Business | $200 list / $160 yearlymonthly or yearly |
| Enterprise | Customcustom |
Magnific
| Premium | €16monthly |
|---|---|
| Premium+ | €36monthly |
| Pro Starter | €88monthly |
Midjourney
| Basic | $10monthly ($8/mo billed annually) |
|---|---|
| Standard | $30monthly ($24/mo billed annually) |
| Pro | $60monthly ($48/mo billed annually) |
| Mega | $120monthly ($96/mo billed annually) |
The verdict
Which one should you pick?
Adobe Firefly
Pick it for
- Generative fill and object removal on plates, stills and reference frames in Photoshop
- Storyboard and mood-board work in Boards, with partner models for each shot
- Filmmakers already paying for Creative Cloud who want AI inside Premiere and After Effects
Stands out
- Commercial-clearance story: Adobe's own models are trained on Adobe Stock and licensed or public-domain content, and Adobe says outputs are safe for commercial use. Partner-model outputs carry their own terms.
- Native Creative Cloud integration: generative fill, removal and expansion run inside Photoshop, and Premiere Pro and After Effects get Firefly features. Midjourney, Flux, Leonardo and Stable Diffusion have no equivalent in an NLE.
Watch out
- Image quality for photoreal hero art still trails Midjourney and Flux in most side-by-side comparisons
- Credits are consumed at different rates by model, so one plan's allowance is hard to predict across partner models
Krea
Pick it for
- Pre-visualization: moodboards, look development and concept stills for a shoot
- Producers who want Seedance, Nano Banana and ChatGPT Image in one account instead of three subscriptions
- Motion designers generating short hero clips with a reference image and a generated soundtrack
Stands out
- One compute balance covers Krea's own models plus third-party image and video models (Seedance 2.5, Nano Banana Pro, ChatGPT Image 2, Kling, Topaz), so you do not need a separate subscription per model.
- Canvas, node workflows and the Krea Agent sit in the same product, so a brief can be run as a chat or built as a visual graph.
Watch out
- Compute units are opaque: per-model costs are not published, so budgeting video is guesswork
- Native video is capped at 720p for Seedance 2.5; 1080p and 4K need Seedance 2.0
Magnific
Pick it for
- Upscaling concept art and matte paintings to a 4K deliverable
- Lifting AI-generated stills to a larger size before a video pass
- Making archive stills usable at title-card or poster size
Stands out
- Creative and Precision modes in one tool: Creative invents texture and skin detail, Precision keeps text, logos and UI intact
- Upscales images from 2x to 16x and video to 1K, 2K or 4K, in the same subscription as generation models
Watch out
- No free tier on the pricing page; the cheapest paid plan is €16/month excl. VAT
- Upscale cost is in credits and not published per image or clip, which makes budgeting hard
Midjourney
Pick it for
- Concept art, key art and look development for features and series
- Storyboard frames and mood boards where the look matters more than shot control
- Client-confidential previs on Pro or Mega using Stealth mode
Stands out
- Stealth mode on Pro and Mega keeps confidential client and NDA work out of the public gallery, which the tools above do not offer on an equal basis.
- Consistent, art-directed default look across prompts with the V8.2 personalization profile, which is trained on your ratings rather than a LoRA you build.
Watch out
- No free trial
- Video is still the 2025 V1 image-to-video model, with no text-to-video or audio
Each column comes from that tool's own researched page, checked against vendor pricing and changelog pages (oldest check: ). Sources are listed on each tool's page.
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