Adobe Firefly vs Flux vs Krea vs LetzAI
A side-by-side look at Adobe Firefly, Flux, Krea and LetzAI for filmmakers: what each one can do, what it costs, and where they actually differ.
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Adobe's generative studio for images, video and audio, with commercially cleared models and partner models
- Price
- Free daily generations, or Standard from $9.99/mo (2,000 credits); Pro Plus and Premium have a 30% first-year promo ending Oct 21
- Learning
- Easy
- Best for
- Generative fill and object removal on plates, stills and reference frames in Photoshop
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Image model family for accurate text and photoreal stills, plus FLUX 3 video with native audio
- Price
- Pay per image on the API, from $0.014 (FLUX.2 klein 4B). Open weights are free for non-commercial use; commercial open-weights licences are quoted by sales.
- Learning
- Moderate
- Best for
- Key art and concept frames where legible text in the image matters
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Multi-model AI canvas, agent and API for images, video and upscaling
- Price
- Basic $9/mo; Pro $35/mo ($21 yearly); Business $200/mo ($160 yearly); see the vendor's pricing page for other plans
- Learning
- Moderate
- Best for
- Pre-visualization: moodboards, look development and concept stills for a shoot
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Canvas for AI filmmakers: storyboard, generate multi-model shots, cut and share previews.
- Price
- From EUR 8.25/mo billed yearly (EUR 99/yr, Beginner); Canvas needs a paid plan
- Learning
- Easy
- Best for
- Storyboards and animatics for pitch decks, shot by shot
The short version
Where they differ
- Flux is the only one without infinite canvas.
- Flux is the only one without AI agent.
- Flux is the only one without chat assistant.
- Flux is the only one without third-party models.
All 4 offer: text to image, text to video, image to video, upscaling, public API.
Feature by feature
Adobe Firefly vs Flux vs Krea vs LetzAI: capabilities
| Adobe Firefly | Flux | Krea | LetzAI | |
|---|---|---|---|---|
| Price | Free daily generations, or Standard from $9.99/mo (2,000 credits); Pro Plus and Premium have a 30% first-year promo ending Oct 21 | Pay per image on the API, from $0.014 (FLUX.2 klein 4B). Open weights are free for non-commercial use; commercial open-weights licences are quoted by sales. | Basic $9/mo; Pro $35/mo ($21 yearly); Business $200/mo ($160 yearly); see the vendor's pricing page for other plans | From EUR 8.25/mo billed yearly (EUR 99/yr, Beginner); Canvas needs a paid plan |
| Infinite canvas | Yes | No | Yes | Yes |
| Node / flow builder | Not confirmed | No | Yes | Partial |
| AI agent | Yes | No | Yes | Yes |
| Chat assistant | Yes | No | Yes | Yes |
| Team collaboration | Yes | Not confirmed | Yes | Yes |
| Text to image | Yes | Yes | Yes | Yes |
| Image editing | Yes | Yes | Yes | Partial |
| Text to video | Yes | Yes | Yes | Yes |
| Image to video | Yes | Yes | Yes | Yes |
| Video to video | Yes | Partial | Partial | Partial |
| Native audio in video | Not confirmed | Yes | Yes | Partial |
| Lip-sync | Not confirmed | Yes | Not confirmed | Not confirmed |
| Voice / TTS | Yes | Partial | Yes | Not confirmed |
| Music & SFX | Yes | Partial | Yes | Not confirmed |
| Upscaling | Yes | Yes | Yes | Yes |
| Character consistency | Partial | Partial | Partial | Not confirmed |
| Camera control | Not confirmed | Partial | Not confirmed | Partial |
| Custom training | Yes | Yes | Yes | Partial |
| Third-party models | Yes | No | Yes | Yes |
| Public API | Yes | Yes | Yes | Yes |
| MCP server | Not confirmed | Yes | Not confirmed | Not confirmed |
| Desktop / local | Partial | Yes | Not confirmed | No |
| Open source | No | Partial | Partial | No |
| Free tier | Yes | Partial | Yes | Partial |
| Commercial use | Yes | Partial | Yes | Not confirmed |
Each column comes from that tool's own researched page. "Not confirmed" means the vendor doesn't say.
Plans
Pricing compared
Adobe Firefly
| Free | Freemonthly |
|---|---|
| Standard | $9.99monthly |
| Pro | $19.99monthly |
| Pro Plus | $49.99 ($34.97 first year, promo ends Oct 21)monthly |
| Premium | $199.99 ($139.91 first year, promo ends Oct 21)monthly |
| Pro for teams | $19.99 per licensemonthly, annual |
| Pro Plus for teams | $49.99 per licensemonthly, annual |
| Premium for teams | $199.99 per licensemonthly, annual |
Flux
| Open weights, non-commercial | Freeone-time download |
|---|---|
| API pay-as-you-go | From $0.014 per imagepay-per-image |
| Builder (open-weights licence) | Contact saleslicence |
| Platform (open-weights licence) | Contact saleslicence |
| Professional (open-weights licence) | Contact saleslicence |
| Enterprise | Contact salescustom |
Krea
| Free | $0monthly |
|---|---|
| Basic | $9monthly or yearly |
| Pro | $35 list / $21 yearlymonthly or yearly |
| Business | $200 list / $160 yearlymonthly or yearly |
| Enterprise | Customcustom |
LetzAI
| Beginner | EUR 8.25/moyearly (EUR 99/yr) |
|---|---|
| Fun | EUR 20.75/moyearly (EUR 249/yr) |
| Pro | EUR 62.42/moyearly (EUR 749/yr) |
| Ultra | EUR 165.83/moyearly (EUR 1,990/yr) |
| Enterprise Basic | EUR 416.67/moyearly (EUR 5,000/yr) |
| Enterprise Plus | EUR 1,250/moyearly (EUR 15,000/yr) |
The verdict
Which one should you pick?
Adobe Firefly
Pick it for
- Generative fill and object removal on plates, stills and reference frames in Photoshop
- Storyboard and mood-board work in Boards, with partner models for each shot
- Filmmakers already paying for Creative Cloud who want AI inside Premiere and After Effects
Stands out
- Commercial-clearance story: Adobe's own models are trained on Adobe Stock and licensed or public-domain content, and Adobe says outputs are safe for commercial use. Partner-model outputs carry their own terms.
- Native Creative Cloud integration: generative fill, removal and expansion run inside Photoshop, and Premiere Pro and After Effects get Firefly features. Midjourney, Flux, Leonardo and Stable Diffusion have no equivalent in an NLE.
Watch out
- Image quality for photoreal hero art still trails Midjourney and Flux in most side-by-side comparisons
- Credits are consumed at different rates by model, so one plan's allowance is hard to predict across partner models
Flux
Pick it for
- Key art and concept frames where legible text in the image matters
- Environment plates and set-design variations at 2K or 4K, priced per megapixel
- Studios that want open weights and custom LoRAs running locally in ComfyUI
Stands out
- Open weights: FLUX.2 [dev] and the klein models can be downloaded, self-hosted and fine-tuned, with LoRA rights on the licensed tiers. Midjourney is closed.
- Pay per image with no subscription: FLUX.2 [klein] 4B from $0.014 per image, FLUX.2 [pro] from $0.03. Midjourney and Adobe Firefly sell monthly plans.
Watch out
- Video is new. FLUX 3 Video availability and FLUX 3 Image early access have been described differently across sources, and video pricing is not published
- Open-weights models are non-commercial by default, and commercial use needs a licence quoted by sales
Krea
Pick it for
- Pre-visualization: moodboards, look development and concept stills for a shoot
- Producers who want Seedance, Nano Banana and ChatGPT Image in one account instead of three subscriptions
- Motion designers generating short hero clips with a reference image and a generated soundtrack
Stands out
- One compute balance covers Krea's own models plus third-party image and video models (Seedance 2.5, Nano Banana Pro, ChatGPT Image 2, Kling, Topaz), so you do not need a separate subscription per model.
- Canvas, node workflows and the Krea Agent sit in the same product, so a brief can be run as a chat or built as a visual graph.
Watch out
- Compute units are opaque: per-model costs are not published, so budgeting video is guesswork
- Native video is capped at 720p for Seedance 2.5; 1080p and 4K need Seedance 2.0
LetzAI
Pick it for
- Storyboards and animatics for pitch decks, shot by shot
- Testing one shot across several video models on the same board before committing credits
- Agency client review with preview links and comments
Stands out
- One workspace for storyboard, generation, shot-by-shot video animation and client previews, with no export step between tools
- Multi-model access in one subscription: 40 active base models on the models page, including Seedance 2.5, Kling V3, Veo 3.1, Flux and Nano Banana
Watch out
- Canvas and the assistant need a paid plan, and assistant chat draws from the credit balance
- Credits are non-refundable and generation prices can change without notice
Each column comes from that tool's own researched page, checked against vendor pricing and changelog pages (oldest check: ). Sources are listed on each tool's page.
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