Adobe Firefly vs ChatGPT vs Gemini vs Recraft
A side-by-side look at Adobe Firefly, ChatGPT, Gemini and Recraft for filmmakers: what each one can do, what it costs, and where they actually differ.
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Adobe's generative studio for images, video and audio, with commercially cleared models and partner models
- Price
- Free daily generations, or Standard from $9.99/mo (2,000 credits); Pro Plus and Premium have a 30% first-year promo ending Oct 21
- Learning
- Easy
- Best for
- Generative fill and object removal on plates, stills and reference frames in Photoshop
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General AI assistant with Images 2.5 stills, an agent for multi-step work, and a Word sidebar
- Price
- Free (ads, US) / Go $8/mo / Plus $20/mo / Pro $100 or $200/mo; Business about $20-25 per user/mo; Enterprise custom
- Learning
- Easy
- Best for
- Writing shot lists, treatments, pitch decks and scripts with file output
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Google's multimodal assistant, now with Omni video generation and Flow for filmmakers
- Price
- Free; Google AI Plus from €4.99/mo; AI Pro €21.99/mo; AI Ultra from €99.99/mo (EUR)
- Learning
- Easy
- Best for
- Previs and fast B-roll drafts from a script line
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Image and native SVG generation for logos, icons, and brand assets, plus video models in Studio
- Price
- Free (limited credits); Basic $12/mo; Pro $20/mo; Teams $22/seat/mo (monthly billing, annual saves about 20%)
- Learning
- Moderate
- Best for
- Title cards, logos and lower-third graphics that must scale without quality loss
The short version
Where they differ
- ChatGPT is the only one without infinite canvas.
- ChatGPT is the only one without text to video.
All 4 offer: chat assistant, text to image, image editing, public API, free tier.
Feature by feature
Adobe Firefly vs ChatGPT vs Gemini vs Recraft: capabilities
| Adobe Firefly | ChatGPT | Gemini | Recraft | |
|---|---|---|---|---|
| Price | Free daily generations, or Standard from $9.99/mo (2,000 credits); Pro Plus and Premium have a 30% first-year promo ending Oct 21 | Free (ads, US) / Go $8/mo / Plus $20/mo / Pro $100 or $200/mo; Business about $20-25 per user/mo; Enterprise custom | Free; Google AI Plus from €4.99/mo; AI Pro €21.99/mo; AI Ultra from €99.99/mo (EUR) | Free (limited credits); Basic $12/mo; Pro $20/mo; Teams $22/seat/mo (monthly billing, annual saves about 20%) |
| Infinite canvas | Yes | No | Yes | Yes |
| AI agent | Yes | Yes | Partial | Yes |
| Chat assistant | Yes | Yes | Yes | Yes |
| Team collaboration | Yes | Yes | Partial | Yes |
| Text to image | Yes | Yes | Yes | Yes |
| Image editing | Yes | Yes | Yes | Yes |
| Text to video | Yes | No | Yes | Yes |
| Image to video | Yes | No | Yes | Not confirmed |
| Video to video | Yes | No | Yes | Not confirmed |
| Native audio in video | Not confirmed | No | Yes | Not confirmed |
| Voice / TTS | Yes | Partial | Not confirmed | No |
| Music & SFX | Yes | No | Not confirmed | No |
| Upscaling | Yes | Not confirmed | Yes | Yes |
| Character consistency | Partial | Partial | Partial | Partial |
| Camera control | Not confirmed | Not confirmed | Partial | Not confirmed |
| Custom training | Yes | No | No | Partial |
| Third-party models | Yes | No | No | Yes |
| Public API | Yes | Yes | Yes | Yes |
| MCP server | Not confirmed | Partial | Partial | Yes |
| Mobile app | Not confirmed | Yes | Yes | Not confirmed |
| Desktop / local | Partial | Partial | No | No |
| Free tier | Yes | Yes | Yes | Yes |
| Commercial use | Yes | Yes | Not confirmed | Yes |
Each column comes from that tool's own researched page. "Not confirmed" means the vendor doesn't say.
Plans
Pricing compared
Adobe Firefly
| Free | Freemonthly |
|---|---|
| Standard | $9.99monthly |
| Pro | $19.99monthly |
| Pro Plus | $49.99 ($34.97 first year, promo ends Oct 21)monthly |
| Premium | $199.99 ($139.91 first year, promo ends Oct 21)monthly |
| Pro for teams | $19.99 per licensemonthly, annual |
| Pro Plus for teams | $49.99 per licensemonthly, annual |
| Premium for teams | $199.99 per licensemonthly, annual |
ChatGPT
| Free | $0monthly |
|---|---|
| Go | $8monthly |
| Plus | $20monthly |
| Pro (Pro Lite) | $100monthly |
| Pro | $200monthly |
| Business | $20 per user (annual) / $25 (monthly)per seat |
| Enterprise | Customannual |
Gemini
| Free | €0monthly |
|---|---|
| Google AI Plus | €4.99monthly |
| Google AI Pro | €21.99monthly |
| Google AI Ultra | from €99.99monthly |
Recraft
| Free | $0monthly |
|---|---|
| Basic | $12 ($10/mo billed yearly)monthly |
| Pro | $20 ($16/mo billed yearly)monthly |
| Teams | $22 per seat ($18/mo billed yearly)per seat per month |
The verdict
Which one should you pick?
Adobe Firefly
Pick it for
- Generative fill and object removal on plates, stills and reference frames in Photoshop
- Storyboard and mood-board work in Boards, with partner models for each shot
- Filmmakers already paying for Creative Cloud who want AI inside Premiere and After Effects
Stands out
- Commercial-clearance story: Adobe's own models are trained on Adobe Stock and licensed or public-domain content, and Adobe says outputs are safe for commercial use. Partner-model outputs carry their own terms.
- Native Creative Cloud integration: generative fill, removal and expansion run inside Photoshop, and Premiere Pro and After Effects get Firefly features. Midjourney, Flux, Leonardo and Stable Diffusion have no equivalent in an NLE.
Watch out
- Image quality for photoreal hero art still trails Midjourney and Flux in most side-by-side comparisons
- Credits are consumed at different rates by model, so one plan's allowance is hard to predict across partner models
ChatGPT
Pick it for
- Writing shot lists, treatments, pitch decks and scripts with file output
- Generating look-development stills and poster or title-card mockups with readable text
- Analysing budget, schedule or audience spreadsheets with the Data plugin
Stands out
- Stills with reasoning: the Images 2.x line plans the composition and checks object counts and prompt constraints before drawing, and renders legible text, which helps with posters, title cards and storyboard labels.
- Agent that produces files: ChatGPT Work outputs real .docx, spreadsheet, slide and small web app deliverables from connected apps, not just chat answers.
Watch out
- No video generation after the Sora shutdown; shot generation needs another tool
- Plan limits are dynamic and hard to predict, especially for agent runs
Gemini
Pick it for
- Previs and fast B-roll drafts from a script line
- Extending a good 10-second shot into a longer continuous take
- Research and treatment writing with Deep Research before a shoot
Stands out
- Video with synced audio from the same chat box that does research and image editing, no separate tool to switch into
- Omni can use a short existing clip (up to 3 s) as a reference to keep a character or look consistent, and extend a scene from its last 10 seconds
Watch out
- Clips are short; scene extension is needed for anything over 10 seconds
- Video is metered by Flow credits, so heavy iteration runs out fast on Plus
Recraft
Pick it for
- Title cards, logos and lower-third graphics that must scale without quality loss
- Production-design concept boards and set-dressing mockups for a film or series
- Icon and graphic systems for a festival, studio or film brand
Stands out
- Native SVG output from the same prompt box as raster images; most image generators only output PNG or JPEG
- Vector Editor in Studio lets you adjust AI-made SVG paths and colors without a round trip to Illustrator or Figma
Watch out
- Free tier is for personal use only; outputs are public and not licensed for commercial use
- Video is third-party models inside Studio, not Recraft's own model, and is not available through the API
Each column comes from that tool's own researched page, checked against vendor pricing and changelog pages (oldest check: ). Sources are listed on each tool's page.
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